Project:
- Client: Fae & Fable
- Scope: Newsletter
- Budget: $50-$100
- Impact: This newsletter deepened Fae & Fable’s relationship with their subscribers, leading to increased engagement (opens, replies, and shares) while subtly guiding readers to explore seasonal offerings in the shop. It embodied the brand’s magic-meets-home ethos beautifully.
The Vernal Threshold: A Spring Equinox Letter + Simple Ritual for Renewal
"The Vernal Threshold: A Spring Equinox Letter + Simple Ritual for Renewal–from your friends at Fae & Fable
Dear heart,
Today, the Wheel pauses.
For just a breath, light and dark hold hands. The sun balances on the edge of day and night, and the earth exhales—softly, sweetly, like it too has been waiting for this moment of stillness. This is the vernal threshold. The doorway between what was and what will be.
Can you feel it?
The hush before the bloom.
The green curled in the bud.
The part of you that is still soil, still seed, still full of potential.
Spring Equinox, or Ostara, is the turning point where we step out of winter’s long dream and into new light. It’s a time of rebirth, renewal, and gentle beginnings. We don’t have to burst forth like fireworks. We can rise like crocuses—quiet, certain, sacred.
This is the season of planting—not just in gardens, but in the soul.
"
Full Article Here:
The Vernal Threshold: A Spring Equinox Letter + Simple Ritual for Renewal
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